Topics Studied During This Course:

Lesson 1 = Introduction to SEO
Lesson 2 = Search Engine Basics
Lesson 3 = SEO Requirements Gathering
Lesson 4 = Keyword Research
Lesson 5 = Title and META Tag Creation
Lesson 6 = SEO Copywriting
Lesson 7 = SEO Integration
Lesson 8 = Search Engine and Directory Submission
Lesson 9 = Search Engine Spam
Lesson 10 = SEO Reporting and Conversion

Lesson 11 = Overview of SEO
Lesson 12 = Site Architecture
Lesson 13 = Text Content
Lesson 14 = Dynamic Content
Lesson 15 = Graphics
Lesson 16 = Flash and Splash Pages
Lesson 17 = Frames and Tables
Lesson 18 = Link Popularity
Lesson 19 = Pay For Performance
Lesson 20 = Measuring SEO ROI

Course Introduction

- What You Will Learn

Lesson 1 = Overview of SEO

- Search Engines and Directories
- Important Search Engines and Directories
- Who Owns Who?
- Important Industry Milestones
- Who Powers Whom?
- Key Audiences for Your Site
- The Definition of Search Engine Compatibility
- So What is Search Engine Optimization?
- Web Site Elements Impacting Search Compatibility
- How Search Engines Index Pages
- How Search Engines Rank Pages
- Web Site Relevancy Factors
- Algorithm Chasing is for the Birds

Lesson 2 = Site Architecture

- What is Site Architecture?
- What is Search Engine Compatible Site Architecture?
- Elements of Site Architecture That Impact Search Ranking
   > Domain
   > Directory Structure
   > File Naming
   > Page File Extensions
   > Navigation Menus
   > Multiple Entry Points
   > Heading Tags
   > Robots META Tag
   > Robots Exclusion Protocol (Robots.txt File)
   > Error Trapping
   > Site Maps
   > Cascading Style Sheets (CSS)
   > Server Side Includes (SSI)

- Remaining Site Architectural Elements
- Benefits of Search Engine Compatible Site Architecture
- Further Reading

Lesson 3 = Text Content

- Keyword-Rich Body Text
- Text Heavy Home Page
- SEO Copywriting
- Heading Tags
- Build Your Copy Around Your Keywords
- Text Links
- Advantages of Text Links
- Navigation Menus
- Link Title Attributes
- Assignment 1 (Tutor-Graded)

Lesson 4 = Dynamic Content

- What is Dynamic Content?
- How Dynamic Content Impacts Search Engine Compatibility
- Optimization for Dynamic Web Sites
- Workarounds for Dynamic Web Content
- Further Reading
- Assignment 2 (Tutor-Graded)

Lesson 5 = Graphics

- Graphics and the Web
- Graphic-Heavy Pages
- Alt IMG Attributes
- Graphical Navigation Menus
- Navigation buttons
- Image Maps
- Drop Down Menus
- Disadvantages
- Accessibility
- Assignment 3 (Tutor-Graded)

Lesson 6 = Flash and Splash Pages

- Flash
- Intro / Splash Pages
- Bells and Whistles
- Making Flash Search Engine Friendly
- Search Engine Support for Flash
- Further Reading
- Assignment 4 (Tutor-Graded)

Lesson 7 = Frames and Tables

- Frames-Based Sites
- Search Engines and Frames
- The NoFrames Element
- Frame Orphaning
- To Sum Up Frames
- Tables
- Search Engines and Tables
- Tables and Spam
- Alternatives to Tables
- To Sum Up Tables
- Further Reading

Lesson 8 = Link Popularity

- What is Link Popularity?
- Google PageRank
- Backward Links
- Link Building
- Text Links
- Factors Influencing Link Popularity
- Important Search Engines and Directories Recap
- Lists of Other Search Engines and Directories
- Links to Avoid
- Free Link Popularity Tools
- Further Reading
- Assignment 5 (Tutor-Graded)

Lesson 9 = Pay For Performance

- What is Pay For Performance?
- Pay For Performance Options
- Express Paid Submission to the Yahoo! Directory
- Pay Per Click Models
- Yahoo! Sponsored Search
- Yahoo! Content Match
- Yahoo! Local Sponsored Search
- Yahoo Search Submit Express
- Yahoo Search Submit Pro
- Google AdWords
- Google AdSense
- Other Pay-Per-Click Providers
- Learn More About Pay Per Click Campaigns
- Further Reading

Lesson 10 = Measuring SEO ROI

- Does SEO Truly Deliver ROI?
- Measuring SEO Success
   1. Track your site’s search engine rankings
   2. Track the amount of traffic your site is receiving
   3. Track the number of returning visitors to your site
   4. Track the number of sales / conversions your site receives
   5. Track the link popularity of your site

- Key Site Metrics to Look At Regularly
   1. Pathways through your site
   2. The page from which most visitors click away from your site.
   3. Single access pages
   4. Most visited page(s) and top entry pages.
   5. Landing pages for PPC Campaigns, etc.
   6. Metric values that show a radical change from developing trends
   7. Page refreshes
   8. Where your site visitors are coming from
   9. Search Engine Referrals
   10. Search Phrases

What You Will Learn:

• - Introduction to search engine optimization (SEO).
  
• - How to create effective page Title Tags.
  
• - How to create an effective and optimized META Description Tag.
  
• - How to create an effective and optimized META Keywords Tag.
  
• - How to research and select appropriate keywords to target.
  
• - How to successfully integrate search keywords within your web site copy.
  
• - How to optimize each page of your web site step-by-step.
  
• - Overview of important search engines and directories.
  
• - How to submit your site to important search directories.
  
• - How to submit your site to crawler-based search engines.
  
• - An overview of what search engines consider to be "spam".
  
• - Web design elements to avoid to ensure your site is search engine compatible.
  
• - How to monitor your search rankings and site traffic.

Who Should Take This Course:

• > Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
  
• > Webmasters wanting to increase traffic to their web sites via search engines.
  
• > Small business owners wanting to learn how to promote their web sites on the search engines.
  
• > Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
  
• > Web site designers wanting to offer search engine marketing services to their clients.
  
• > Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  
• > Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.

Course Format:

• Online
• Regular
• Weekend

Course Duration:

• 12 - 15 Classes Reguler Course
• Free Domain Name

Course Fees:

• Reguler SEO Ccourse = USD $305

Course Content:

• 11 downloadable PDF Lessons (116 pages in total!)
• Online access to course material
• 5 Assignments

 

Send Enquiry More 64