PPC Training in Mumbai

Topics Studied During This Course:

Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Building Effective PPC Ads
Lesson 5 = How to Structure Your PPC Campaign
Lesson 6 = Effective PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Tracking PPC Conversions
Lesson 9 = A/B Landing Page Split Testing
Lesson 10 = How to Measure ROI on PPC
Bonus Lesson = Pay Per Click Tools and Software

  1. An Introduction to Pay Per Click Marketing
    • What is Pay Per Click Marketing?
    • What Does a Pay Per Click Ad Look Like?
    • The Origins of Pay Per Click Marketing
    • The Advantages of Pay Per Click Advertising
    • List of Major Pay Per Click Search Engines
    • Other Pay-Per-Click Providers
    • Further Reading
  2. Pay Per Click Campaign Preparation
    • Success Using Pay Per Click Search Engines
    • Before You Start
    • Requirements Gathering
    • You’re Now Prepared
    • Pay For Performance Search Engine Models
    • Google AdWords
    • Google AdSense
    • Further Reading
    • Assignment 1
  3. An Introduction to Google AdWords
    • Features of Google AdWords
    • Google AdWords Terminology
    • Clicks vs. Impressions
    • AdWords Account Creation
    • AdWords Distribution Channels
    • The Google Network
    • The Google Search Network
    • The Google Content Network
    • AdWords Location and Language Targeting
    • AdWords Region and City Targeting
    • AdWords Customized Targeting
    • The Benefits of AdWords
    • AdWords Editorial Policy
    • Further Reading
  4. How to Set Up an AdWords Account
    • Account Set Up Preparation
    • AdWords Account Structure
    • AdWords Account Creation
    • Use of Multiple Campaigns
    • AdWords Account Navigation
    • Further Reading
    • Assignment 2
  5. Keyword Research for PPC Campaigns
    • What is Keyword Research?
    • Why is Keyword Research So Important?
    • Is Keyword Research Different for Pay Per Click Campaigns?
    • Before You Start
    • Create a Seed List
    • Qualify Your Search Terms
    • Think Logically
    • Research and Refine
    • Be Generic, But Not Too Generic
    • Research Your Competition
    • Categorize Your Keywords
    • Further Reading
  6. Ad Copy Creation for PPC Campaigns
    • Effective Ad Titles
    • Effective Ad Text
    • Display URLs
    • Ad Copy Creation for Google AdWords
    • Ad Copy Creation for Yahoo Search Marketing
    • Example of an Effective Ad
    • Example of an Ineffective Ad
    • Further Reading
  7. Landing Page Creation for PPC Campaigns
    • Features of an Effective Landing Page:
    • Reinforced Ad Message
    • Punchy Headings
    • Short Paragraphs
    • Enticing Copy
    • Few Distractions
    • Compelling Images
    • Calls to Action
    • Important Content “Above the Fold”
    • Testimonials
    • Established Visitor Trust
    • Foolproof Conversion Process
    • Tested, Tweaked and Tested Again
    • Landing Page Case Study
    • To Sum Up
    • Further Reading
  8. PPC Campaign Conversion & ROI Measurement
    • What is a Conversion?
    • What is ROI?
    • Set Goals for Your Site
    • Create Navigation Pathways
    • Tracking Your Visitor Activity
    • Tracking URLs
    • Tracking Your Sales / Conversions
    • How to Calculate Your ROI
    • Key Site Metrics to Look At Regularly
    • Further Reading
    • Final Exam

What You Will Learn:

  • - How to effectively use all the features of your Google AdWords account.
  • - How to effectively use all the features of your Yahoo! Search Marketing (Overture) account.
  • - How to streamline and tweak your target keyword list.
  • - How to optimize your text ads for higher conversions.
  • - How to target specific geographic and demographic markets via your campaigns.
  • - How to create and test successful landing pages on your site for more conversions.
  • - How to use tracking URLs within your campaign.
  • - How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it.
  • - How to use bid management software to automate your Yahoo! Search Marketing keyword bidding.
  • - How to create customized campaign performance reports for clients or stakeholders.

What You Will Learn:

  • How to effectively use all the features of your Google AdWords account.
  • How to effectively use all the features of your Yahoo! Search Marketing (Overture) account.
  • How to streamline and tweak your target keyword list.
  • How to optimize your text ads for higher conversions.
  • How to target specific geographic and demographic markets via your campaigns.
  • How to create and test successful landing pages on your site for more conversions.
  • How to use tracking URLs within your campaign.
  • How to continuously monitor your ROI (Return on Investment) and tweak your ad campaign to increase it.
  • How to use bid management software to automate your Yahoo! Search Marketing keywo